![]() Additionally, if you run advertising campaigns to attract new listeners, use geo-data to concentrate your efforts in areas where your show resonates. Maybe you live in Los Angeles, but you have a loyal following in Atlanta inviting a guest from there can be a treat for your current listeners and even help you attract new ones. If you have guests on your podcast, consider booking someone who lives in a city where your show is popular. For example, if many of your listeners live in Chicago, you could record an episode there and potentially host a meet-and-greet event for your fans (always remember to adhere to local health and safety policies). Geographic listener data is valuable for podcast planning because it guides where you should focus your marketing and promotional efforts for the upcoming year. ![]() ![]() Wrapped tells you where in the world people listen to your show and where it’s most popular.Īn example of listener demographic information in the Anchor dashboard. One of the most important things to know in order to plan your podcast is where your audience is located. Use geo-data to inform your promotional strategy Let’s take a look at six ways Wrapped can help you make 2022 your podcast’s best year yet, with the help of some examples from the “ Oddvice” podcast’s Wrapped results. ![]() (Don’t forget, you can access more analytics in your Anchor Dashboard.) Podcaster Wrapped is a fun way to gauge the progress your show made in 2021, but it’s also a valuable resource for podcast planning. As long as you had at least three listeners this year through October 31, your Wrapped results are waiting for you. To access your Wrapped report, head over to your Spotify for Podcasters dashboard. Just like Spotify Wrapped for listeners, Spotify Podcaster Wrapped gives creators like you a personalized overview of your show’s year on Spotify, which you can share with your fans. Spotify Podcaster Wrapped can help you do both. As the year winds down, it’s time to look back at your podcast’s performance-and it's also time to look forward to how you'll grow your show in 2022.
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